Target audience:
I hope to attract a specific audience for my thriller opening and need to target and reach out to that age range in particular but if my film is to be a commercial success I need to be mindful that my work appeals to the broadest possible age range. I am working on my own and I decided to research the different groups of people that I felt would be most drawn to the plan of my thriller film.
Initially I considered that I should aim for an audience slightly younger than my age, however I also recognized the need for broader appeal. As a certificate I think I should give my thriller an age rating of 15, this would widen the scope in terms of plot build up and enables me to develop more mature ideas than would be possible in a film restricted to a 12 rated thriller - without the thriller being too explicit or inappropriate. My thriller target audience is late teens and adults as this target audience would have the life experience and empathy to relate to my central concept the realization that a child is missing the fear and concern as to what could have happened to her and the slow release of a series of grizzly clues which build up the suspense.
The thriller targets ordinary people who are quite comfortable in their lives, possibly verging on complacency to the extent they are cushioned from reality and the majority assume nothing bad can happen to them directly. However I feel that the possibility of a child going missing is a universal fear for parents ( Madeline McCann being a case in point) and is a situation that would render most people in the audience very uncomfortable and uneasy because in reality it could actually happen to anyone thus making it a very scary concept, with lots of potential to build on and develop suspense as to what could have happened to the child.
For the reasons outlined my film would not be accessible for people under 15. If the thriller was rated at an 18 it would cut off a lot of potential audiences.
In my opinion younger audiences around the age of 15 would be made very uncomfortable by the story line about a child being abducted because they are still around the age where a kidnapping could happen to them, resulting in heightened awareness of the traumatic situation .
Thursday 28 January 2016
Tuesday 26 January 2016
Saturday 23 January 2016
Wednesday 20 January 2016
Age Ratings
Age Ratings
U
The letter U in the U symbol simply stands for 'universal'. A Universal film is suitable for any audience aged four and over. U rated films usually contain no violence or horror as they are aimed at young audiences and therefore need to be suitable for children of all ages who don't need to be exposed to threat.
PG
The letters PG in the PG symbol stand for 'Parental Guidance'. A Parental Guidance film is for general viewing and is mainly suitable for children aged around 8 years or older however it is up to parents what they want their children to watch. The parents of the child can consider whether the content is likely to upset their child.
12A
12A rated films are not generally suitable for children under the age of 12 , but they are allowed to see the film if accompanied by a responsible adult. The 12 rating is put in place for retailers because it is simpler that only people above the age of 12 can purchase the film. My film is not going to be this rating as I the suggested threat in the opening sequence sets way for potentially quite a dark thriller around the concepts of abduction which young people should not be exposed to with or without an adult. The complex plot is also aimed at an older audience.
15
No-one under 15 is allowed to go and see a 15 rated film at the cinema or buy/rent a 15 rated video. 15 rated works are therefore not suitable for children under 15 years of age because of the content. My film will be rated at a 15 as there is a complex storyline that people under this age may not understand as well as violence and threat which may disturb younger audiences.
18
Films rated at 18 are for adults. No-one under 18 should be allowed to see an 18 film at the cinema or buy / rent an 18 rated video. No 18 rated works are suitable for children.
This information will provide an insight into the sort of features and content we can include in our own thriller openings and what aspects and parts of our thriller openings will be suitable for which age group and allow us to determine the age group at which our thriller film will be aimed at and suitable for.
U
The letter U in the U symbol simply stands for 'universal'. A Universal film is suitable for any audience aged four and over. U rated films usually contain no violence or horror as they are aimed at young audiences and therefore need to be suitable for children of all ages who don't need to be exposed to threat.
PG
The letters PG in the PG symbol stand for 'Parental Guidance'. A Parental Guidance film is for general viewing and is mainly suitable for children aged around 8 years or older however it is up to parents what they want their children to watch. The parents of the child can consider whether the content is likely to upset their child.
12A
12A rated films are not generally suitable for children under the age of 12 , but they are allowed to see the film if accompanied by a responsible adult. The 12 rating is put in place for retailers because it is simpler that only people above the age of 12 can purchase the film. My film is not going to be this rating as I the suggested threat in the opening sequence sets way for potentially quite a dark thriller around the concepts of abduction which young people should not be exposed to with or without an adult. The complex plot is also aimed at an older audience.
15
No-one under 15 is allowed to go and see a 15 rated film at the cinema or buy/rent a 15 rated video. 15 rated works are therefore not suitable for children under 15 years of age because of the content. My film will be rated at a 15 as there is a complex storyline that people under this age may not understand as well as violence and threat which may disturb younger audiences.
18
Films rated at 18 are for adults. No-one under 18 should be allowed to see an 18 film at the cinema or buy / rent an 18 rated video. No 18 rated works are suitable for children.
This information will provide an insight into the sort of features and content we can include in our own thriller openings and what aspects and parts of our thriller openings will be suitable for which age group and allow us to determine the age group at which our thriller film will be aimed at and suitable for.
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